When prospective pickleball facility owners come to Johns Design and Consulting (JDC), they're not just getting consultants–they're partnering with pickleball's leading experts.
Led by Ben Johns, the #1 ranked professional player in the world, and Collin Johns, a distinguished pro with over 30 professional titles, JDC brings unmatched experience to every project we touch.
While each pickleball facility development project is unique, our typical client partnership is a comprehensive journey from initial concept through facility opening and beyond.
Here’s exactly what clients get when they partner with JDC.
Location & Market Validation
The journey begins with a location in mind. With JDC certified facilities across the United States and partnerships with national vendors, JDC supports pickleball facility development nationwide.
Before engaging our services, most owners have already completed a market analysis to determine the viability of pickleball in their chosen location.
When clients come to us with potential sites, our team tours spaces and conducts a thorough site survey and analysis. We evaluate key factors like optimal court placement, street frontage (how visible and accessible facilities will be from main roads), and overall location suitability.
This initial vetting process helps ensure each facility starts with the right foundation–literally and figuratively.
For owners who need support with preliminary steps like market analysis or financial pro forma development, JDC connects them with our trusted partners.
Brand Development
Once a lease is signed, JDC's branding team gets to work.
Starting with facility naming that makes sense for the location and market, the team develops branding and marketing assets that resonate with the local community. JDC then builds a professional website and assists with pre-launch marketing strategies.
This early establishment of a digital presence serves two purposes:
Ensures the business is professionalized from day one with a complete brand identity, cohesive marketing materials, and a modern website that serves as the digital front door for potential members.
Creates a platform to build community excitement during construction. Potential members can follow the facility's progress, sign up for opening updates, and even join pre-opening membership lists–all while construction is still underway.
The name sets the tone for a facility's entire brand identity. While whimsical names like "Desert Oasis Pickle Palace" or "Sonoran Spin & Sip" might be memorable, they can undermine a facility's professional positioning. JDC typically recommends straightforward, location-based names, like “North Scottsdale Pickleball,” that align with the affluent, professional atmosphere many markets demand–especially in areas where the facility will be competing with country clubs and luxury fitness centers for memberships.
Construction Project Management
Once branding is established, JDC streamlines the complex build-out process through our established vendor network.
Our team connects facility owners with proven vendors for all essential elements–from court surfaces and lighting systems to fencing and sound mitigation. JDC's expertise becomes particularly valuable during the build-out phase, where we provide project management services to ensure timely, budget-conscious work from our vendors and contractors.
Most importantly, JDC's extensive experience means we can anticipate and solve common construction challenges before they become costly delays.
Flooring conditions can jeopardize entire projects. Even pristine-looking floors might be hiding serious issues underneath. We've seen cases where carpeted or otherwise covered floors concealed problems that threatened entire projects with unexpected costs.
Staffing & Programming
As opening day approaches, it’s time to build a dream team.
Since programming typically drives about 40% of a facility's revenue, we set facilities up for success by helping owners hire the best coaches and implement our proven programming methods.
Our RPO certification program ensures every facility's coaching staff is thoroughly trained in JDC's methodology. This certification, combined with our comprehensive programming playbook, gives coaches everything they need to succeed. Our fully-documented, ready-to-execute programming includes:
Structured clinics with detailed execution guides
Drill club formats and progressions
Tournament planning and operations
Specialty event programming
JDC’s programming is templated so that facility staff can plug-and-play various elements to create their own unique playbook. This comprehensive and adaptable approach means staff know exactly how to run each program, clinic, or event effectively from day one.
Operations Support
Profitable pickleball facilities generate around $1.2 million in annual revenue through multiple revenue streams. Behind this success is the right combination of technology and processes that manage day-to-day operations.
Through our partnership with PodPlay, clients get access to a complete facility management system including:
Custom-branded court booking platform
Membership management
Program registration and scheduling
Automated communications
Payment processing
This foundation ensures a seamless experience for both owners and members from day one. Additionally, our team provides 12 months of operational support to keep the momentum going.
Grand Opening & Launch Support
Opening a new pickleball facility is about creating buzz and capturing pre-launch memberships.
From the construction phase through opening day, Ben and Collin boost awareness by promoting JDC facilities to their extensive social media following. This endorsement helps build anticipation and credibility in the local market.
But social reach is just one part of our launch strategy. We also:
Design and manage targeted paid advertising campaigns
Create custom marketing funnels to capture memberships
Implement sales strategies to convert initial interest into long-term members
Develop grand opening event strategies
When it comes to grand openings, we leverage every advantage–including the star power of our own Ben and Collin Johns, who appear at grand openings and host clinics for attendees.
Experience A Full-Service Partnership With JDC
This is what a complete JDC partnership looks like–but it's important to reiterate it’s not one-size-fits-all.
We have prospective owners come to us at various stages of the process, some needing our full suite of services while others need support with specific aspects of their facility development. Our goal is simple in every case: leverage our expertise and network to help owners create successful pickleball facilities across the country.
Thinking about joining the growing community of JDC-certified facilities? Schedule a consultation with our team and let's discuss how to bring your pickleball vision to life.
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